Collins Creative worked with Kaye Reich, Certified Nutritional Counselor, to create her brand package as well as her company website. She specializes in studying her client's genetic predispositions and then positively influencing gene behavior via nutrition, ultimately leading to better health. Samples shown include her final logo design, letterhead package, brand guide and finally, her website, built in Squarespace. Find out more about Greens and Genes at greensandgenes.com
Brand development • Logo design • Stationary package • Web design

Collins Creative designed the branding, packaging and promotional cookbook for a new line of popcorn by The Perfect Popcorn Company. The bright colors and fonts create a warm, friendly personality for the brand – attractive to all ages. The packaging of the popcorn flavors will catch the potential buyer's attention on the shelf, with colorful, contemporary graphics.
Logo Design • Branding • Retail • Packaging • Promotional collateral (multi-page magazine)

Collins Creative designed The Menu Market (themenumarket.com) to provide original, contemporary menu designs for smaller restaurants, without the budget to hire an expensive agency or designer.

The restaurant owner has a choice of a number of menu designs that will be customized with their content, and provided as a press-ready pdf, printed menu or digital files suitable for mobile device upload.
Brand development • Logo design •  Business development • Web design (commerce site) • Squarespace expert • Menu design

These full-color promotional magazines were for Culinary Concepts, a division of Smart & Final Stores, available in stores and online. They featured recipes and menus, with tips for cooking, entertaining and shopping, while promoting Smart & Final's Culinary Concepts products. Shown are example spreads from the Summer and Holiday magazines.

Branding • Retail • Magazine design (+32 pages) • In-store collateral

Collins Creative partnered with Heilbrice, the restaurant's agency of record, to create each of the seasonal specialty menus for Marie Callender's®. There were typically four system-wide seasonal menus plus up to three test menus. These menus were handed to the guest with the core menu, with a view to up-sell them to seasonal and/or popular dishes that were not on the Core Menu.
Branding • Menu design • Menu engineering • Photoshoot art direction

This test promotion was designed for Marie Callender's Restaurants, to highlight all of the weekday specials available to their guests via vertical banner, placemat and email blast. The promotion was successful in bringing more guests into the restaurants and will be featured in all restaurants soon.
Branding • Art direction/design • Point-of-sale • Email

Restaurants know how important Kid's Menus are to their business. When families dine out, the Kid's Menu can both entertain children and present their food choices in an appealing, fun manner. These Kid's Menus – featuring original illustrations and games – all serve as successful components to their respective restaurants' marketing plans.
Branding • Retail • Menu design• In-store print collateral • Digital illustration

This recipe for Chewy Raspberry Apple Granola Bars was designed and illustrated for the promotional site, theydrawandcook.com. It was featured on the TDAC April newsletter and sent out to thousands of Art Directors. Please view more of our illustration work at debzart.biz

Collins Creative has handled marketing design for Wingnuts Restaurants, located in Orange County, CA for a number of years. The restaurant specializes in chicken wings in 31 flavors, plus burgers, salads and chicken dishes, as well as a full bar. The decor and motif of the restaurant is the bi-plane and flight of yester-year. Displayed are the menu, tall table tent insert to promote take-out platters, and ad, designed to interest young males, their target market.
Art direction • Graphic design • Menu design • POS design • Direct mail • Advertising design

Henry's Markets stores hired Collins Creative to design original shopping bags to sell in their stores, in lieu of plastic bags. Several different versions were created, including a burlap bag, a laminated-fabric bag with original logos and a frozen/hot goods bag. The bags were very popular with the Henry's customers.
Branding • Retail • Product design

Marie Callender's Restaurants wanted to promote their Fresh Strawberry and Apple Pie in July. We presented five design options for the poster look (shown top) to present these fresh, summery-sweet pies. Please view their chosen poster design. The design was also shown via table tent and check presenter.
Branding • Art direction/design • In-store print materials

From initial concept, with original illustrations, this small booklet was created as an incentive game for Coco's clients, with a view to increase their bakery capabilities awareness and pie sales. The guest would receive game pieces for sliced and whole pie purchases and when an illustrated pie 'puzzle' was completed, they would receive a free whole pie.

Branding • Retail • In-store print collateral • Digital illustration

Collins Creative designed posters and flyers monthly for Henry's Markets on-site lectures, maintaining their branded look of produce stand graphics. The lectures were held at the stores by Henry's nutritionist or guest lecturers. The posters and flyers were displayed at the front of the store, with eye-catching colors and graphics, to grab arriving guests' attention and encourage sign-up on the spot. The lectures provided nutritional and lifestyle information, as well as promoted Henry's Markets products.
Branding • Retail • In-store print collateral • Digital illustration

With a view to increasing sales at a slower time of year for the restaurant, Marie Callender’s offered their BOGO special: Buy one whole pie at the regular price, and get a second whole pie for $4.99. This offer also included their seasonal fresh fruit pies. Collins Creative worked with Heilbrice to design this promotional campaign.
 
Print materials including an Exterior Banner, Poster for the lobby, Bakery Case Cling and a Check Presenter. An eblast, social media posts and contest, and Facebook ads were also part of the campaign.
Art direction • Graphic design • POS design • Email marketing • Social media • Illustration/Animation

Shown are various samples of social media posts created for Marie Callender's Restaurants. Social media is an excellent way to entice potential guests, increase brand awareness and appeal to a younger market. While it still needs to be brand-appropriate, social media posts can entertaining and fun. Shown are several animated posts for Pie Sale, for Burger Thursday, Shark Week (during Pie Sale), and Cinco de Mayo countdown.
Social Media Marketing • Animation

The holidays are the most important time in the year for Marie Callender's to shine and bring in great sales numbers with their delicious pies and Take-Home Feasts. Collins Creative worked with Heilbrice Marketing to create their Holiday Guides for both Thanksgiving and Christmas as well as many other point-of-purchase pieces in-store, and direct mail to promote their offerings out of the restaurants. The home-crafted quality of the meals and the ease of ordering online were important messages to convey to their audience. The beautiful photography was shot at Svoboda Studios.
Branding • Multi-page publication • Point-of-sale materials • Signage • Direct Mail (SOLO and ADVO) • Outdoor

Shari’s Restaurants, a casual dining chain in the Pacific Northwest, wanted a fresh, menu design to introduce a revamp of many of their existing food items. Collins Creative worked with the marketing team at Shari’s, along with Svon Studios for the beautiful food photography, for a successful menu redesign.

The menu was engineered with placement of item copy and photography, to promote favorite items and maximize profits.

The Pacific Northwest was referenced with graphics of leaves, pine needles, forest silhouettes, tree rings and textures of wood and paper.