Lucille’s Throwback Menu and Campaign

Collins Creative has partnered with HHG Restaurant Company for years, delivering menu design, plus collateral and social media design for Lucille’s Smokehouse BBQ. This fall, we created a Throwback Menu, bringing back beloved guest favorites from the past. Highlights of the campaign include a Limited-Time Menu Insert, Website Landing Page, Sidewalk Poster, Eblast, and Social Media Stories.

To generate excitement, we hosted a ‘Sneak Peek’ Menu Event, giving guests an exclusive chance to try the Throwback Items before their public debut. Shown are the Event Menu, Tabletop Standee, along with Eblast and Social Media Stories designed to promote the event.

Creative Direction & Design • Brand Design • Menu Design & Engineering • Promotional Design • Web Design • Animation • Social Media Design

 
 

Lucille’s BBQ Limited Time Handout Menu Fall 2024

 
 
Animated pages of Throwback Menu

Website Landing Page

Lucille’s BBQ Throwback Sidewalk Poster

Eblast

Lucille’s BBQ Throwback Menu Sneak Peek Event

A special limited time dining event to introduce our new Throwback Menu Items before their public debut.

Throwback Menu Sneak Peek Event Menu

Tabletop Standee for Sneak Peek Event

Sneak Peek Event Eblast

Social Media Sneak Peek Instagram Stories

Animation of Sneak Peek menu items