Shari’s Restaurants Menu Design

Shari’s Restaurants, a beloved casual dining chain in the Pacific Northwest, sought a fresh menu design to showcase the revamp of several classic menu items. Collins Creative collaborated with Shari’s marketing team and Svon Studios, whose stunning food photography brought the dishes to life, to deliver a successful core menu refresh.

The new menu was strategically designed, with thoughtful placement of item descriptions and photography to highlight customer favorites and optimize profitability. Inspired by the Pacific Northwest, the design features elements like leaves, pine needles, forest silhouettes, tree rings, and wood-and-paper textures. Limited-time handout menus were also created to complement this regional theme.

Menu Art Direction & Design • Photoshoot Art Direction • Promotional Design • Social Media Design