Lucille’s Restaurants Slow Smoked. Shipped Fast.

Lucille’s Restaurants aimed to introduce a new out-of-home BBQ service, offering their delicious BBQ items in kits that could be shipped across the U.S. The goal was to create a new revenue stream by giving guests the opportunity to enjoy top-tier barbecue from the comfort of their own homes. This would also allow people in areas without a nearby restaurant to experience Lucille’s BBQ. Collins Creative managed the branding, packaging, and collateral design for the project - view our work below. Although the launch was delayed due to the surge in protein costs following the pandemic, discussions about moving forward are still ongoing!

Creative Direction & Design • Brand Design • Packaging Design • Collateral Design

We presented several design options for the initial client review, featuring a promotional logo, packaging solutions and collateral design.

As a next step, we presented shipping box designs, with the favored promotional logo from the initial review.

The final shipping boxes and collateral shown below.