Marie Callender’s Seasonal Menus

Collins Creative collaborated with HeilBrice, a Newport Beach, CA agency, to develop seasonal limited-time-only menus for Marie Callender's Restaurant. These menus allowed the chain to introduce and test new items before adding them to their Core Menu. Each menu featured a unique food-themed concept that guided the creative direction. The menus were typically supported by additional point-of-purchase materials and social media campaigns, creating a comprehensive promotional push.

Creative Direction • Art Direction • Menu Design • Menu Engineering