Andrea’s Gourmet Food Label Design

We developed the Andrea’s Gourmet Food label for a food manufacturer based in Nevada. The design was inspired by the idea of a fresh, authentic, and gourmet product that originated in the owner's kitchen—named after his mother, Andrea. The logotype features a handcrafted feel, while the typeface and illustrations enhance the sense of authenticity and craftsmanship. The label was designed for use on packaging for their range of frozen foods, which includes 28 varieties, but it was also versatile enough to be applied to jars and other packaging formats.

Art Direction • Branding • Retail Marketing • Packaging Design