Marie Callender’s Restaurant Menu and Collateral

In collaboration with California agency HeilBrice, we revitalized the brand identity for Marie Callender’s Restaurants, beginning with a redesigned menu to highlight their delicious, home-cooked comfort food. The menus were spiral-bound and printed on durable PVC-style paper, featuring stunning food photography by svonstudios.

This updated menu design became the foundation for a cohesive brand refresh, seamlessly carried through their promotional materials, as shown.

Art Direction & Design • Menu Engineering & Design • Photography Art Direction

Menu Design - Inside Spreads

Lemon Pie Season Promotion

Poster

Beverage Menu Handout

Interior Vertical Banner

Tabletent

A Cardboard Lobby Stand provided an photo-op for guests to complete for prizes by posting their images on social media.

Annual Pie Sale Promotion

Poster

Tabletent

Digital Media Ads

Daily countdown stickers adhered to Server Buttons to promote the upcoming Pie Sale event.

Outdoor Advertising Media