Marukan USA Rice Vinegar Advertising and Promotions

From 2020 to 2023, Collins Creative collaborated with Tustin-based agency Vertical Marketing to produce a wide range of materials for Marukan-USA’s rice vinegar product line, including magazine ads, sales sheets, promotional assets, web graphics, and more. Our mission was to refresh the brand’s visual identity while showcasing the versatility and benefits of their products. Featured here are several campaign highlights, including ads, a recipe book, and redesigned truck graphics.

We also supported the launch of Marukan-USA’s Apple Cider Vinegar line, creating sales sheets, web graphics, advertisements, and more to introduce the new product. Highlights include product imagery, full-page magazine ads, and updates to Marukan-USA’s homepage, seamlessly integrating the new offering.

Thanks to these efforts, Marukan achieved record-breaking success in the U.S. market, leading its category with 3x the dollar sales growth and 4x the unit growth compared to its closest competitor.

Art Direction • Branding • Advertising • Social Media • Web Graphics • Retail Marketing